Keynote 2 Keynote

Apple sure does like to post new Get A Mac commercials in groupings of 3. This time around the powers to be are really dogging on Vista. Two of the three videos come right out and directly mock Vista! Each of the three videos have their pros and cons which I’ll discuss starting with my favorite, “Choose a Vista”.

[Choose a Vista]

I feel this is the funniest of the three. The multiple versions of Vista just seems wacky to me. Infact, I thought that Professional and Home versions of XP was stupid. At least PC could have just flipped a coin back then :) But instead he has to construct a big wheel of doom that even Bob Barker would be jealous of. It’s great that Mac plays along with PC and claps in anticipation knowing that no matter what happens PC is screwed. However, “Choose A Vista” misses a great opportunity to drive the point home. This isn’t the first time that this has happened. Had I been the writer for this commercial I would have chosen a different ending. The wheel would have landed on a stripped down version of Vista and PC would thrown a fit or it would land on the most expensive version and PC would make a commend about having to sell his kidney or something. I think that would have captured the feeling of most consumers a little better.

[Genius]

I may be wrong, but I think that this is the first time that Apple has mentioned the Geniuses (A what? lol) in one of their Get A Mac commercials. It’s nice to see that the ads are covering all the bases and thoroughly pointing out the advantages of Macs. I’m hard pressed to find any faults with this video other than I think the Genius should have made a joke about PC’s puny hard drive *snicker* On a side note, was it just me or did the Genius look a bit like Sarah Jessica Parker at first?

[Party is Over]

Once PC started pouting about all his problems since upgrading to Vista a song instantly popped into my head, “Its my party and I’ll cry if I want to…” Anyways, I thought that it was slightly unclear if the party guest really thought that the party was fun or if he was just being nice. It sure looked like a dud of a party to me! At the end either the guest was trying to blow PC off or Apple wanted to show how PC’s are all work and no play. I think the writers should have committed to one of the two posibilities and added a bit of salt to the wound :) Besides from that, I think PC’s sarcasim was great! “Whoopie for the whole entire world”.

Well there you have it. Three new Get A Mac commercials to hold you over for a few weeks. As always you can find higher quality versions of the Get A Mac ads on Apples website. If you haven’t already had enough of PC and Mac head on over to The Apple Blog. They’ve got a great article about Get A Mac ads that aren’t featured on TV or Apples website.

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