Comments on: Simple is Better http://www.keynote2keynote.com/2007/01/21/simple-is-better/ 365 Days Of My Experience With Apple As A Switcher Mon, 01 Dec 2008 18:26:05 +0000 http://wordpress.org/?v=2.1 By: As I see it http://www.keynote2keynote.com/2007/01/21/simple-is-better/#comment-128 As I see it Sun, 04 Mar 2007 04:14:57 +0000 http://www.keynote2keynote.com/2007/01/21/simple-is-better/#comment-128 <i>"It would be impossible to put a number on how many people switch to Apple a day"</i> If you choose to believe Steve Jobs' recent claims about the percentage of computers sold to first-time Mac buyers, <a href="http://www.infoworld.com/article/07/02/28/10OPcurve_1.html" rel="nofollow">9,000 people switch every day</a>. To get a sense of comparison, <a href="http://www.idc.com/getdoc.jsp?containerId=prUS20525907" rel="nofollow">more than 228 million</a> personal computers were sold last year, a daily rate of 625,000 units. About <a href="http://reports.idctracker.org/webdownloads/P0004/pressreleases/IDC_2006_Q3_PC_Forecast_Press_Release.pdf" rel="nofollow">90 million</a> computers were sold to consumers (thus excluding the enterprise segment), a daily rate of 250,000. Apple is luring new customers, but the Mac is not making a dent in PC sales. If Apple was after the low-end market way more people would switch to the Mac, but such a move would reduce margins, the average selling price, it would dilute the brand, etc. It seems that Apple will always take profitability over raw marketshare. “It would be impossible to put a number on how many people switch to Apple a day”

If you choose to believe Steve Jobs’ recent claims about the percentage of computers sold to first-time Mac buyers, 9,000 people switch every day. To get a sense of comparison, more than 228 million personal computers were sold last year, a daily rate of 625,000 units. About 90 million computers were sold to consumers (thus excluding the enterprise segment), a daily rate of 250,000. Apple is luring new customers, but the Mac is not making a dent in PC sales. If Apple was after the low-end market way more people would switch to the Mac, but such a move would reduce margins, the average selling price, it would dilute the brand, etc. It seems that Apple will always take profitability over raw marketshare.

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